POBEDA Launches a New Production Line in Ventspils, Latvia
Pobeda Confectionery LLC opened a new production line in its Ventspils facility on May 22nd. The new line will manufacture Bear Family and Axiome wafer candies, filled with rich chocolate and hazelnuts, especially favored by our Latvian customers. Including €2 mln, spent on this new launch by Pobeda LLC, Latvia-based SIA Pobeda Confectionery, has received more than €10 mln in investments from its parent company. Once the new line is fully operational, the factory will produce up to 10,000 tons of confectionery products annually. Chocolate candies will make up to 25%-30% of the total volume.
"Thanks to a sound business strategy, the support of Ventspils city council, the dedicated work of the factory's production team, and the generosity of our Latvian customers, we were able to grow both our sales volume and our manufacturing capabilities in this country. At this time, Pobeda employs twenty nine workers at the Ventspils facility, and we are hoping to create additional job opportunities, as our company continues to expand." - says Olga Mouravieva, General Director of Pobeda Confectionery LLC. Classic chocolate truffles became Pobeda's best-selling product in Latvia, comprising 10% of the company's local sales. Extra-dark chocolate is a close second, followed by stevia-sweetened chocolate, and Bear Family chocolate-covered wafer candies.